„The Sign of Excellence“ slogan replaces the previous „Best in Class“ slogan. And there’s a reason: The new “The Sign of Excellence” brand slogan describes the factual and emotional added value of the Setra brand in the shortest possible way. With expertise and passion, coaches are created to delight and inspire customers with their design and comfort. “The Sign of Excellence” slogan is very deliberately focused more closely on the fascination of the brand, placing values ​​such as perfection, aesthetics and comfort in the foreground. It reflects the class of Setra coaches in a way that beautifully corresponds to the high standards of our customers. When launching a new slogan, it’s not only about its external impact. Living the “Excellence” guiding principle within the company is equally important – in terms of attitude and as a guiding principle on an everyday basis. It’s our promise to deliver to our customers. Read more about the new brand slogan in the next issue of our SetraWorld brand magazine. Find out more about how employees experience this “Excellence” in their daily dealings with the brand.